You have established your business and defined your purpose. You are marketing to your potential clients. And you know there is more to do. But what? How do you grow your business?
If you’re feeling a bit like your network, social media following or clients aren’t as engaged as they were more than a year ago, you’re not alone. We’re hearing this from many of our clients. As you get back from vacations and plan the rest of the year, it’s time to start reaching out. How do you re-engage your audience?
There are two different perceptions we think impact your profitability and success as a business. The perception you have about yourself and your business AND the perception others have of you and your business.
Perception equals profit seems to be a topic that keeps coming up with our clients lately. It might not make sense at first but let me explain.