There are a lot of different ways you can market your small business to new and loyal customers alike in the e-age. Nowadays people consume information mostly from their smartphones or computer. In order to stay top of mind to your potential and past clients, you need to make sure you are seen. Consider using the following to market your business.

SOCIAL MEDIA

Social media for business is really a non-negotiable in today’s market. If people can’t find your business on social media, they will find your competitors. The real question isn’t whether you should have active social media accounts, it’s how much time and resources you should be investing in growing your social audiences. The main advantages to social media are increased brand awareness, an engaged audience, and you can stay top of mind without spending a ton of money.

Facebook alone has 1.9 billion daily active users worldwide. Imagine what the numbers look like if you combined several platforms together. Be where your customers are looking, which is most likely some version of social media.

VIDEO CONTENT

Studies have shown that consumers retain over 90% of the information from videos, as opposed to 10% from graphics and text. So, it is really important that you use video content to market your small business. It will have a direct impact on your online views, reach, engagement, and ultimately business.

Videos can also be a great teaching tool. If it makes sense for your business, you can create how-to videos or webinars. Then publish them on Youtube and on your own website. They can also be posted on TikTok, and used as reels on Instagram and Facebook.

BLOG

Blogs, like this one, are an excellent content marketing tool. They can also allow you to be positioned as the industry leader. Blogs build trust and also give vital information on questions your target market might have. You can also use the blog post as an article on LinkedIn, in magazines, and on other online platforms.

Remember, blogs should be informative and provide value to your reader. Make sure you use the correct keywords so your blog reaches your target market.

E-MAIL MARKETING

E-mail newsletters are a great way to stay top-of-mind for potential customers and past clients. By sending monthly emails, you can give updates on your business, promote events, and share tips. Companies like Hubspot, MailChimp, and Constant Contact can be a tremendous help. Building an e-mail list is not hard. You can offer something for joining your mailing list, use social media, and have a sign-up form on your website.

Other benefits of email marketing include:

• Low cost
• Large reach
• Easy to automate
• Immediate communication
• Easy to setup and run
• Easy to track and optimize

These 4 avenues will help you market your small business. If you get overwhelmed about how to do any of these or don’t have time, we can help you.