Business Tips

Time to Refresh Your Brand?

When you started your business, you probably had a logo made, built a website, and created social media channels. Then, as most of us do, we move on to building our business. We get so busy with the daily tasks, we forget to revisit our brand from time to time. What happens when your business focus changes or you add services or products? It might be time to refresh your brand.

Your online presence needs to be refreshed.

Think of your online presence as the storefront for your business. It needs to be refreshed. If it was a brick and mortar, you’d change the visuals of the shop, especially the front windows, to reflect different events, holidays, and specials. It’s the same for your business.

When was the last time you googled yourself or your business? What sites come up on the first page? Those all need to be updated every once in a while, and more often if you change things about your business. Also, it is important that all of the information and branding matches on all of those sites.

Is it time to re-brand?

First impressions matter, even online. If your website and social media channels are not reflecting your current business, it is time to re-brand. You want to put your best foot forward for potential customers that may find you online or get referred to you and look up your business.

Having to refresh your brand is not a bad thing. It’s a sign that your business is growing and changing. If you’re wondering if it is time to rebrand, ask yourself the following:

  • Has your ideal client changed?
  • Has the team expanded?
  • Are you offering new services or products?

If you answered, “Yes,” to any of these questions, it may be time to refresh your online brand. The ultimate question is if your current brand accurately represents your business. If it doesn’t, then it’s time for a change.

If it seems overwhelming to make all of these changes alone, the team at KLM Consulting is here to help you! Schedule a free consult anytime

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