You have established your business and defined your purpose. You are marketing to your potential clients. And you know there is more to do. But what? How do you grow your business?
There are two different perceptions we think impact your profitability and success as a business. The perception you have about yourself and your business AND the perception others have of you and your business.
Perception equals profit seems to be a topic that keeps coming up with our clients lately. It might not make sense at first but let me explain.