Radio Show

Your Past Doesn’t Dictate Your Future

Collaborative Connections E39

What a treat! Collaborative Connections E39 was chock-full of advice, lessons learned, motivational quotes, mindset tips, and inspiring stories from very successful business owners. One of the themes that ran through the show was that your past doesn’t dictate your future.

Host, Kelly Lorenzen, was honored to be in the studio with this powerhouse panel of successful women CEOs!

  • Jessica Herbert with IDEA Analytics
  • Lisa Rehurek with The RFP Success Company
  • Sarah Hope with Vertical Identity Background Screening & Drug Testing

One of these women used to be in law enforcement and now has a doctorate, one is a child of immigrant parents who now owns multi-million dollar businesses, and one is an author, speaker, and has trained organizations such as ASU and SRP. Can you guess which business owner is which? Check out this episode to find out! 

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Lisa Rehurek, The RFP Success Company


The RFP Success Company is an RFP strategy & support consultancy. We focus on helping mid-market businesses win more state, county, and local education bids. We assist with creating a comprehensive bid strategy and provide hands-on RFP response support.

The RFP Success Company team knows winning responses aren’t just about checking boxes and filing the right paperwork. We understand you have to capture the evaluators’ attention by telling a great story, too!

The RFP Success Company helps businesses create the kind of responses that capture attention through emotional connection. We help you build trust. We are also known for our enthusiasm, extensive RFP expertise, and countless client successes. The RFP Success team drives your RFP responses forward so you can win more contracts.


Spunky, fun, and full of energy- dynamic speaker, trainer, author, and owner of The RFP Success Company, Lisa Rehurek shakes up the status quo.

She brings fun and a bit of real-world funk to the often-boring topic of responding to RFPs. Her 26+ years of business knowledge shines right alongside her down to earth, “get it done” approach.

Obsessed with strategies, systems, and simplicity, Lisa seeks to transform the most overwhelming processes into simple, attainable steps that get you & your team moving forward, faster.

Lisa has trained and consulted international organizations such as Salt River Project, Arizona State University, Mercer, Kronos, Myers & Stauffer, UC Davis, Hilton, SkillPath & more.

Connect with Lisa on LinkedIn and follow RFP on Facebook and Twitter.

Sarah Hope, Vertical Identity


Vertical Identity provides comprehensive screening services such as background checks, education verification, employment verification, drug screenings, physicals, driver qualification file maintenance, and motor vehicle record checks.

From managing your random drug-free workplace testing to running a monthly monitoring criminal search let Vertical Identity help. We can plan, prepare, and implement your background screening and drug testing policy. Consistent screening helps reduce risk in pre and post-hiring needs.


Sarah Hope is a Serial Entrepreneur and Visionary behind Vertical Identity, and 911OccMed. Sarah is a child of immigrant parents from Cuba. She grew up cleaning houses and mowing lawns with her parents to make ends meet.

Today, she runs two multi-million dollar businesses, in Phoenix Arizona, and spends her summers in beautiful Alaska with her husband Jason.

Connect with Sarah on LinkedIn.

IDEA Analytics


IDEA Analytics provides strategic advising and analytical services for local governments, public safety, and nonprofits interested in data-informed change. Comprised of researchers and data scientists, IDEA works with communities focused on solving complex social challenges by leveraging technology, people, and leadership. 

They have worked in 34 states and over 80 cities. They address topics like gun violence, human trafficking, crime reduction strategies, economic development, workforce, and programs for youth and adults. IDEA works closely with clients to enhance the capacity of services and resources for sustainable approaches for the next generation.

Dr. Jessica Herbert, IDEA Analytics


Dr. Jessica Herbert (she/her/hers), Founder/CEO of IDEA Analytics. She has 20+ years of experience in policing, research, and data science to lead clients through transformational projects.

Jessica’s career has spanned government, public, and private industry. She began her path as a law enforcement officer in Fairfax. Upon leaving public service, Jessica leveraged her investigative skills to address cybersecurity threats within financial, energy, and manufacturing industries. This led to protections against domestic assets and intellectual property.

In focusing most recently on domestic policing topics, Jessica applies her leadership, expertise, and advisement to public safety officials on matters of data-driven or intelligence-led policing, problem-solving, program strategies, and organizational change.

In addition, Jessica works with many organizations including

  • The Office for Victims of Crime (OVC) Human Trafficking Capacity Building Center. She assists with Field-generated Human Trafficking Training and Technical Assistance programs,
  • The Office of Juvenile Justice and Delinquency Program (OJJDP). Where she works on juvenile justice reform efforts to coordinate with victim service providers, nonprofits, and community-based organizations.

Dr. Herbert holds double bachelor’s degrees of Administration of Justice and Sociology from George Mason University. A Master of Arts in Global Security Studies from Johns Hopkins University. And her Doctorate in Criminology and Criminal Justice from Arizona State University. She has several professional certifications in topics of design learning, data science, and other technical skills.

When not traveling around the US and other countries, Jessica lives in the Valley of the Sun (Phoenix, Arizona) where she supports the small business community, enjoys hiking, meditation, and the cultures of the SouthWest.

Follow IDEA Analytics on LinkedIn.

About Collaborative Connections E39

Kelly Lorenzen started the “Collaborative Connections” show to bring her clients, favorite charities, local organizations, and other business leaders together to meet each other, connect and collaborate in life and business.

She hopes to build a stronger community through collaboration.

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